Betsy Appleton

As VP of Brand Communications, Betsy Oyler Appleton is the creative powerhouse behind Confluent Health’s brand presence, leading external communications, public relations, production, reputation management and content marketing.

Betsy excels at building high-impact campaigns that drive patient engagement and strengthen brand loyalty. Her career spans 16 years across global markets, from building in-house teams to leading large agency operations. With a Master’s in Strategic Public Relations, she’s known for her expertise in crisis management, digital marketing, and her unwavering optimism in transforming healthcare.

Her leadership extends to overseeing Confluent Health’s communications strategy, aligning diverse brands to a unified mission of improving healthcare outcomes. Driven by her passion for patient care, she is helping redefine the industry through strategic innovation and storytelling.

Her vision fuels Confluent Health’s growth, ensuring stronger partnerships, empowered clinicians, and lasting connections.