In a rapidly evolving healthcare landscape, recruiting great clinicians is only half the battle. Retaining them (and your patients) is where the real work begins. On a recent episode of the Ignite: Healthcare Marketing Podcast, Confluent Health’s CMO Meg Dietzel joined host Alex Membrillo for a candid conversation about what it takes to scale marketing across 50+ brands and 1,600+ care sites while staying personal, local, and effective.
From navigating the national clinician shortage to rethinking employer branding, Meg shares how Confluent Health is evolving its approach to:
- Recruitment marketing that targets physical and occupational therapists at the local level
- Internal communication strategies that support clinician retention and company culture
- Building a unified marketing function for a “house of brands”
- Balancing SEO, Google Maps, and education for smarter patient acquisition and reactivation
Whether you’re building a marketing team from scratch or scaling across hundreds of locations, this episode delivers real-world insights from the front lines of healthcare growth.
Catch the full episode here: https://www.cardinaldigitalmarketing.com/how-to-build-a-brand-patients-and-clinicians-love/?utm_source=linkedin&utm_medium=organic-share&utm_campaign=podcast&utm_term=meg-dietzel-confluent-health&utm_content=meg-dietzel-confluent-health